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CTRL UR NARRATIVE — Four brands. One frequency.

CTRL UR NARRATIVE behind four airborne models wearing Algorhythm AR, BigSmoke Soprano, Oh My Damn! and DEPMG.
FOUR BRANDS. ONE FREQUENCY.

Independent expression. Worn your way.

SHOP THE TOP 8
FIND YOUR FREQUENCY ✳ WEAR YOUR CULTURE ✳ MOVE YOUR OWN WAY
OCTOBER 2026 • THE SEASONAL EDIT

Halloween after dark.

Horror icons, Halloween favorites, and a look back into the archive.

Ghostface maroon tee modeled on a foggy moonlit street with a distant silhouette.
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Ghostface Tee

£35.00

Freddy vintage black tee modeled in a misty corridor with a clawed shadow.
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Freddy Tee

£35.00

Thriller split-face tee modeled in a moonlit theater with a werewolf shadow.
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MJ Thriller Split Face Tee

£35.00

Lil' Boo Thang Women's Long Sleeve Tee
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Lil' Boo Thang Women's Long Sleeve Tee

£37.00

Lil' Boo Thang Women's Hoodie
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Lil' Boo Thang Women's Hoodie

£57.00

Lil' Boo Thang Women's Relaxed T-Shirt
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Lil' Boo Thang Women's Relaxed T-Shirt

£31.00

Halloween MMXXV Unisex Hoodie
From the archive

Halloween MMXXV Unisex Hoodie

Archive preview

The Seven Deadly Sins Tee
From the archive

The Seven Deadly Sins Tee

Archive preview

The Seven Deadly Sins Hoodie
From the archive

The Seven Deadly Sins Hoodie

Archive preview

Sinister 6!X Hoodie (BL)
From the archive

Sinister 6!X Hoodie (BL)

Archive preview

Sinister 6!X Hoodie (RL)
From the archive

Sinister 6!X Hoodie (RL)

Archive preview

Scroll to explore all 11 pieces. Archive previews are displayed for inspiration and are not currently for sale.

THE ANNUAL EDIT / OCT 2025–OCT 2026

THE TOP 8

Six past-year best sellers. Two Music Spotlight picks.

Meet your Top 8
Two models in the cream SIGNAL Foundation long sleeve and charcoal Legacy tee moving beside rippling concrete at blue hour.
ALGORHYTHM SIGNAL / CHAPTER 02

LESS NOISE.
MORE YOU.

Find your frequency. Leave your own reflection.

EXPLORE SIGNAL
ONE HOME. DISTINCT IDENTITIES.

Choose your world.

Algorhythm — THE RHYTHM behind a man in the cream red AR hoodie and a woman in the charcoal SIGNAL teeDESIGN / FREQUENCYALGORHYTHMBigSmoke Soprano — FREE SMOKE behind a man in the black white-logo hoodie and a woman in the Wemby teeCULTURE / ATTITUDEBIGSMOKE SOPRANOOh My Damn! — THE CREATIVE behind two modelsART / EXPRESSIONOH MY DAMN!RichFraZ DEPMG — THE ARTIST IS THE BUSINESS behind two modelsMUSIC / THE MOVEMENTRichFraZ / DEPMG
THE FULL COLLECTION

Good designs don't expire.

Past chapters. Still worth wearing.

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